People are increasingly demanding both control of their data and ever-more personalised brand experiences.

However, advertisers still require data to understand people better and create experiences that continuously exceed expectations.

The solution is a fair relationship between people and any organisation that needs to use their data, to create mutual benefit.

Welcome to People First Data.

Compelling Audience Experiences.
People First Data.
No Compromises.

Why People First Data?

Why People First Data?

Compelling Audience Experiences.
People First Data.
No Compromises.

People are increasingly demanding both control of their data and ever-more personalised brand experiences.

However, advertisers still require data to understand people better and create experiences that continuously exceed expectations.

The solution is a fair relationship between people and any organisation that needs to use their data, to create mutual benefit.

Welcome to People First Data.

By identifying and combining brilliant businesses with additional expertise and firepower to drive success, we will transform the relationship between data intelligence, strategy, audience activation and connected experience.

Building Genuine Partnerships

Our unique strategy starts with acquiring world-class businesses and capabilities.

Scaling at Speed

Investing in technology and talent to achieve rapid, global scale.

Network Effect

Creating accretive value through the flywheel of your ecosystem, your market and your product.

Find Out More

"Data powered consumer experience has replaced traditional advertising and marketing channels. Advertisers need to take control of their data relationships with consumers, based on an experience that delivers control, transparency, and value. Having worked for 25 years in data and digital we recognise that now is the time to build a global business that can deliver the power of People First Data."

John Regan, CEO

"Data powered consumer experience has replaced traditional advertising and marketing channels. Advertisers need to take control of their data relationships with consumers, based on an experience that delivers control, transparency, and value. Having worked for 25 years in data and digital we recognise that now is the time to build a global business that can deliver the power of People First Data."

John Regan, CEO

People First Data

Market Size

ACTUAL 2022

$47bn

FORECAST 2026

$64.5bn

CAGR

8.3%

As First Party Data becomes the lifeblood of marketing, forward thinking businesses will transform their data relationships with consumers via People First Data.

*Identity, Data, Data Tech services. Source (Source: Market analysis conducted by Winterberry Group on behalf of Electric Guitar).

People First Data Market Size

ACTUAL 2022

$47bn

FORECAST 2026

$64.5bn

CAGR

8.3%

As First Party Data becomes the lifeblood of marketing, forward thinking businesses will transform their data relationships with consumers via People First Data.

*Identity, Data, Data Tech services. Source (Source: Market analysis conducted by Winterberry Group on behalf of Electric Guitar).