By identifying and combining brilliant businesses with additional expertise and firepower to drive success, we will transform the relationship between data intelligence, strategy, audience activation and connected experience.




"Data powered consumer experience has replaced traditional advertising and marketing channels. Advertisers need to take control of their data relationships with consumers, based on an experience that delivers control, transparency, and value. Having worked for 25 years in data and digital we recognise that now is the time to build a global business that can deliver the power of People First Data."


John Regan, CEO




"Data powered consumer experience has replaced traditional advertising and marketing channels. Advertisers need to take control of their data relationships with consumers, based on an experience that delivers control, transparency, and value. Having worked for 25 years in data and digital we recognise that now is the time to build a global business that can deliver the power of People First Data."


John Regan, CEO




People First Data

 

 

Market Size




As First Party Data becomes the lifeblood of marketing, forward thinking businesses will transform their data relationships with consumers via People First Data.



*Identity, Data, Data Tech services. Source (Source: Market analysis conducted by Winterberry Group on behalf of Electric Guitar).




People First Data Market Size



As First Party Data becomes the lifeblood of marketing, forward thinking businesses will transform their data relationships with consumers via People First Data.



*Identity, Data, Data Tech services. Source (Source: Market analysis conducted by Winterberry Group on behalf of Electric Guitar).