Creating a world-class business delivering the technology and data marketers need to build meaningful consumer connections.

Marketing has changed.

Privacy concerns are growing and by the end of next year almost 90% of 3rd party cookies - the lifeblood of digital targeting - will be blocked. But, at the same time, consumer expectations of more meaningful connections with brands are growing.

This means marketers' access to information must increasingly rely on a trusted relationship with consumers for their data to create mutual benefit.

Welcome to the People First era.




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The new world of advertising is People First

Engaging communication.

Transparent 1st party data.

Human understanding.

 

Meaningful Consumer Connections.

 



The new world of advertising is People First

Engaging communication.

Transparent 1st party data.

Human understanding.

 

Meaningful Consumer Connections.




Our Market Size




As 1st party data becomes the lifeblood of marketing, forward-thinking businesses will transform their relationships to People First



Identity, Data, Data Tech services (Source: Market analysis conducted by Winterberry Group on behalf of Electric Guitar)




Our Market Size



As 1st party data becomes the lifeblood of marketing, forward-thinking businesses are transforming their consumer relationships to People First.



Identity, Data, Data Tech services (Source: Market analysis conducted by Winterberry Group on behalf of Electric Guitar)