Our Core Beliefs

Control: It should be people, not legislators, who make informed choices about how product and service providers use our data to engage us.

Transparency: Understanding how our data is used by third parties is a basic human right.

Privacy: Businesses should use non-personal data by default, and only use personal data when there is a demonstrable benefit to the people the information relates to.

Our Purpose

We exist to re-define a fair relationship between people and any organisation that needs to access their data, to create mutual benefit.

The Team

John Regan

CEO

John is a data expert and serial entrepreneur with over 25 years of experience in marketing, during which he has founded 4 successful Data-Tech businesses.

Luke McKeever

Non-Executive Director

Luke is an expert in MarTech, and has been CEO of several public and private businesses. He brings an enviable track record of working with both private and AIM listed businesses.

John Hutchinson

Chairman

A corporate lawyer and Executive Board member of BDB Pitmans with experience spanning three decades, John has also served as managing partner of a private equity firm and overseen £1bn+ worth of M&A transactions.

John Regan

CEO

John is a data expert and serial entrepreneur with over 25 years of experience in marketing, during which he has founded 4 successful Data-Tech businesses.

Luke McKeever

Non-Executive Director

Luke is an expert in MarTech, and has been CEO of several public and private businesses. He brings an enviable track record of working with both private and AIM listed businesses.

John Hutchinson

Chairman

A corporate lawyer and Executive Board member of BDB Pitmans with experience spanning three decades, John has also served as managing partner of a private equity firm and overseen £1bn+ worth of M&A transactions.

Advisors

Daniel Honeywell

Chief Strategy Officer

Dan is a tech founder and business leader who puts purpose at the heart of everything he does. His previous business grew its value 50x in 3 years and he now advises clients around the world on strategic best practice.

Matthew Lea

Interim CFO

25 years experience, public and private markets. A dedicated, progressive finance and strategy professional with multi-sector experience covering M&A, corporate finance, FP&A, strategic planning, treasury.

Guy Abrahams

Industry / Product Market

Guy is a multi - award winning advertising entrepreneur with 23 years experience in the advertising industry. His roles have included Global Strategy Lead at Zenith, Strategy Director at Carat Group and Strategy Director at Booth Lockett Makin.

Hans Helbig

Industry / Product Market

Hans is a key player in the global advertising industry. A former Digital Director at JTI, and 10 years as Global Head of Digital at Reckitt Benckiser where he was a senior member of the team resposibile for an annual advertising budget in excess of $1.8bn.

Jeremy Saul

Programmatic and Audiences

Jeremy is a specialist in Programmatic Audiences and Mobile Marketing who has been developing digital targeting solutions for over 20 years. For the last five years he has been focused on privacy friendly and contextual targeting solutions.

Stefano Matteoli

Ad Tech

Stefano is a marketing technologist with wide-ranging industry experience with expertise in Cross Device Attribution; Customer Insights; and Statistical Analysis. He has worked at a senior level in numerous agencies including Fuel and Engine and cofounded 2 marketing analytics businesses.