Our Core Beliefs
Control: It should be people, not legislators, who make informed choices about how product and service providers use our data to engage us.
Transparency: Understanding how our data is used by third parties is a basic human right.
Privacy: Businesses should use non-personal data by default, and only use personal data when there is a demonstrable benefit to the people the information relates to.
We exist to re-define a fair relationship between people and any organisation that needs to access their data, to create mutual benefit.
Stefano is a marketing technologist with wide-ranging industry experience with expertise in Cross Device Attribution; Customer Insights; and Statistical Analysis. He has worked at a senior level in numerous agencies including Fuel and Engine and cofounded 2 marketing analytics businesses.