We are a team of digital, data, content and technology entrepreneurs.

We have a 30-year track record of growing successful businesses in data, digital and media.

We have built successful private and public businesses.

We have extensive M&A experience.

We are entrepreneurs who understand entrepreneurs and how agile businesses innovate.

We are founders who have built start-ups from back room to multi-million dollar exits.

We have sat on both sides of the table as sellers and acquirers of companies.

We are a team of digital, data, content and technology entrepreneurs.

We have a 30-year track record of growing successful businesses in data, digital and media.

We have built successful private and public businesses.

We have extensive M&A experience.

We are entrepreneurs who understand entrepreneurs and how agile businesses innovate.

We are founders who have built start-ups from back room to multi-million dollar exits.

We have sat on both sides of the table as sellers and acquirers of companies.

About Us

We believe the most valuable businesses work tirelessly to create, develop and win in entirely new categories of products and services. They do this by executing a clearly defined strategy, nurturing talent, investing in the latest technology, creating market demand and building global scale. In the post-cookie world, future-proofed marketing will be powered by personalised connected experiences driven by People First data.

We are acquiring world-class data and technology businesses to create a global data and technology company that is a leader in the People First era. We will work with businesses to help them grow to their full potential and deliver the legacy, experience, and financial rewards their people and founders deserve.

Our Core Values

Control: People should be able to make informed choices about how product and service providers use our data to engage us.

Transparency: Understanding how our data is used by 3rd parties is a basic human right.

Privacy: Businesses should only use personal data when there is a demonstrable benefit to the people who provide it.

Our Purpose

We exist to enable People First relationships between advertisers and consumers for their mutual benefit.

Company Directors

John Regan

CEO

John is a data expert and entrepreneur with over 25 years' experience as founder and CEO of 4 successful datatech businesses including Cognisance which became part of EHS Brann and Ai Data Intelligence which is now Communisis Data Intelligence.

Richard Horwood

Executive Director

Richard is an entrepreneur with 30 years' experience in corporate finance, media and technology, including roles as head of M&A at securities house Smith New Court, MD of Mirror Group PLC's TV division, and Chair of adtech company Vio/AdSEND.

John Hutchinson

Chair

A corporate lawyer and Executive Board member of BDB Pitmans with experience spanning three decades, John has also served as managing partner of a private equity firm where he oversaw £110m+ worth of M&A transactions.

Sarfraz Munshi

Non-Executive Director

Sarfraz is an experienced investment partner at Sanderson Capital. His expertise includes managing and advising hedge funds and clients in global markets, transacting over £1bn of assets.