Control: It should be people, not legislators, who make informed choices about how product and service providers use our data to engage us.

Transparency: Understanding how our data is used by third parties is a basic human right.

Privacy: Businesses should use non-personal data by default, and only use personal data when there is a demonstrable benefit to the people the information relates to.

We exist to re-define a fair relationship between people and any organisation that needs to access their data, to create mutual benefit.

The Team