The New World


Forward thinking advertisers are shifting from tactical campaigns to personalised connected experiences based on data driven human understanding.


Brands need people first data to future proof their access to data.


The foundation of people first data is a simple quid pro quo. For people to trust a brand with their data, the advertiser must reciprocate with transparency, control, and an enhanced experience. If a brand fails to deliver, their audience will disengage and opt-out. Trust needs to be respected and protected. It takes time to build and a moment to lose.


To stay in the game, advertisers must prioritise trust and actionable understanding.


People first data is the answer.



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What is People First Data?


People First Data provides:


Transparency and Control: Either unambiguous 1P permission or contextual data.


Understanding: Implementable Human insights; contextual and 1P data linked to multiple channels.


Personalised connected experience: End to end intelligence, using contextual data to identify and activate new audiences. Supplementing 1P data to curate personalised connected experiences.





Transparency.

 
 

Understanding.

Personalisation.

 


As personalised connected experiences become the lifeblood of marketing, all businesses will need to power end-to-end audience relationships with people first data.





Transparency.

Understanding.

Personalisation.



As personalised connected experiences become the lifeblood of marketing, all businesses will need to power end-to-end audience relationships with people first data.