Forward-thinking marketers are shifting from tactical campaigns to meaningful People First connections.
In the new world, ROI is underpinned by People First data.
Brands need People First data to access the information required to create meaningful consumer connections.
The foundation of People First data is trust, based on a simple quid pro quo. In exchange for consumer data, the advertiser must reciprocate with meaningful connection, transparency and human understanding. If they fail to deliver, their audience will disengage and opt-out.
To stay in the game, advertisers must prioritise new KPIs: engagement, data and understanding.
People First data underpins the meaningful connections consumers now demand.
People First Data
Engagement
Marketers need to cut through the noise and create engagement by forming meaningful connections with their audience.
Data
To access the information they need, marketers must create 1st party data relationships with consumers.
Understanding
Creating data-driven understanding to deliver meaningful connections is now the most important driver of advertising ROI.